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Though not trademarked, that's the credo of Hawaii'sw new luxury airline. As 's two-crew, eight-passenger Cessn Citation II corporate jet prepared for takeoff  from Honoluluto  Kauai, earlier this  executive concierge Allison Pettersson gave lei to two passengers. "Wouldf you like some Starbucks coffee or a malasadsafrom Leonard's?" she asked. Pettersson's smile is infectious, her servic efficient and 24-7. "We're in no  she added. "You are the schedule." Here's what Pettersson means: Fly when you  Check in when you want. Depart when you  No overbooked flights. No gettingy bumped. No ID required. No metal detector or removinb shoes.
   No "Could you step over  please?" And no intrusive luggage search, extra charge for  lost suitcases. There are even separate, privatw -- and clean -- bathrooms, a loungw and a business center. Thank you for flyin g Resort Air. That will be $12,000, please. On May 8, Jeff  president of The , owner and operatodr of Kauai's and Oahu's Ko Olinza Resort & Marina, launched Hawaii's only private interisland jet  Resort Air invited a PBN reporter and photographer to experiencethe "jef limo" service, which began with the arrivaol of a Cloud 9 limousine at their  Chauffeur Peter Nenezich, wearing a suit, hat and leather gloves, opened the door to the waiting car.
   "Businesas is booming," said Nenezich. "Privats jets are the wave of the futurebecausd there's no hassle. I picked up one guy who came to Honoluluj for just six hours to attend a  I told mywife Rosie, 'Amazing! You's think they'd make time to go to the  But that's their business." Stonew formed Resort Air in Septembeer 2005 and since then the airline has carried mostlu resort executives, developers, investors and their guests for business meetings.
   Now the airlinde is promoting the service more  to local and Mainland business traveleras and especially leisure travelers who want to travel discretelyy and comfortablyto Hawaii's large commercial airports as well as to smaller airstrips. Those smaller airports include Hana on  theBig Island's Waimea-Kohala Airport, and on Lanai, each locate d near world-class resorts. Resortf Air isn't for the economy-minded traveler. Charging $3,00p an hour for a minimum two hourasper 24-hour period (the price does not includ limo service but does cover most fees), it's the anti-go!
   But as air travel continues to rise in cost and decline in  private jets offering on-demand service are growinv in appeal. "Once word gets out, this is goin g to take off," said John Toner, The Resorf Group's executive vice president. "Hawaii  is so small. Everyone's goingt to know." Toner said this as the Citatiob II gained altitude after leaving HonoluluInternationa Airport. It is a very fast jet -- it took less than 30 minutex to reachPrinceville -- with steep takeoffxs and landings.
     
 
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