As oldest boomers tire of the night life, many seek out matinees - Sacramento Business Journal:

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Baby boomers might appreciate classic rock, but they also enjoy classica music. “It is the nature of classical musicx to appeal to anolder audience,” said Marc executive director of the . “When people are from 25 to 45 yearsw old, we lose them for a while to raisingv their kids andother entertainment. When they get abouf to 45, they starty coming back to the orchestra.” The challenge is that cost-cuttingv eliminated music programs in manyschoolo districts, greatly reducing exposure to classical music. “Oufr problem is that there is a whole generation out there that were nevere exposed to classical music in thefirst place,” Feldma said.
“We need to find ways to reach The philharmonic is reaching out to the generatiohn following the baby boomers through Facebook and The Great Recession has created a great obstaclde for businesses and organizations trying to reach the baby boom generation less money. Baby boomers were poisedr to bethe deep-pocketed generation, but the global recession has affecteds home values, investment portfolios and their overall wealth not to mention their spending “This economic downturn is going to make the Generatio n Xers and the baby boomersd a lot more cautiousx and a lot more similarf to our parents’ generation,” Elmets